Showing posts with label USPS. Show all posts
Showing posts with label USPS. Show all posts

Wednesday, March 07, 2018

Report on the postal system in a Third World country: The United States of America

We don't need no stinkin' post office. We can
dance our messages. (Art cribbed from the
Bodlian Library.)

An aunt of mine died a few years ago at the age of 92. During World War II she had been on, or close to, the front lines with the Red Cross, which followed the 88th Infantry Division as it battled its way up Italy's Po River. She sent many letters home vividly describing the war, and the people she met who fought it. I worried that the letters had been lost when my parents died.

But no. My brother came across the old letters and saved them when he cleared out out my late mother’s apartment. He lives on the West Coast now. I live in New York. Recently, he photocopied all the letters, a big stack of them, and sent them to me via Priority Mail.

That was almost two weeks ago. I still haven’t received them.

The long, slow, painful trek
via USPS "Priority Mail"

With "Priority Mail" shipping is promised in what the USPS website says will be “1, 2, or 3 business days based on where your package starts and where it’s being sent.” You’d think a package promised within three days would have gotten from California to New York within, say, oh, five or six days. Maybe even seven days. No such luck. I finally checked with my brother, who checked with USPS priority mail tracking. And yup, there was a problem.

The package evidently had gotten all the way to New York. However, my sibling had inadvertently reversed a couple of number in the zip code. You might guess that somebody in the New York Post Office would have a precise idea — okay, even a rough general idea —  where East 36th Street, New York, NY is, and tossed the envelope into the right basket.  But no, they sent it all the way  back to my brother in California to be correctly zip-coded.

This he did, when the package finally got all the way back to California. He even got on the phone with me to double-check, line by line, character by character, my street address, apartment number, and zip code. Then he priority mailed it to me again.

And still lost

Two days went by. I went down to the lobby and checked with my building's concierge to see if the package had arrived. It hadn’t. I checked my mail box to make certain the package with those precious documents hadn’t been scrunched into my mail box instead. It hadn’t.

I went back upstairs and called my brother, who checked with USPS tracking.

“It says they delivered it to the front desk at 10:30 a.m., today” he told me.

“The front desk of what?” I asked.

“I don’t know, all they say is 'the front desk,'” he told me.

So I went downstairs and checked again with the concierge .

“They don’t deliver to me directly,” said the concierge. "They drop off a few baskets of mail in the mail room at 10:30 in the morning. Then, around 6 in the evening, a post office delivery person comes back and sorts it into the mail boxes. If it doesn’t fit in your mail box, they’ll give it to me. I should have it by seven or eight p.m., if it’s actually here."

So maybe I'll get it this evening, before I go to bed. Or maybe not. But I can’t leave things at that. I have to tell you a story — it goes back over 59 years — about something that happened to me when Donald Trump was still a snot nosed brat in a military prep school, and America was still a First-World nation.

The true tale of the 
un-discardable notebook

In my third year of college, I studied abroad. During Christmas week I found myself in Paris, in a small, cheap, second-rate hotel across the street from the Sorbonne on Rue Victor Cousin. (The hotel is still there, by the way — still cheap, and still just as second-rate.) At any rate I had a few minutes of conversation with the woman who served as combination proprietor, concierge, desk clerk and maid of the hotel, during which she asked me what university I went to.

I said it was Antioch College. This took some more explaining, since in France, a “collège” is the equivalent of an American middle school, and my conversational French was not quite comme il faut. But I think she finally understood what Antioch College is.

A few days later it was very cold and raining hard, so I spent an afternoon indoors, killing time by trying to write dirty limericks in a notebook. Hey, I was only nineteen.

The following day I packed up to return to the University of Leeds in England. I didn’t want to take the notebook with me. What if some customs inspector found it in my baggage and read it? So I tossed my filthy limericks into the hotel room’s wastebasket, and then headed by rail to the English Channel ferryboat.

Evidently, after I checked out, the proprietor must have gone to clean the room and possibly even change the sheets and the one pathetic towel. She must have seen the notebook in the wastebasket and figured it might be something important that I needed for my studies. She couldn't read English. Perhaps she thought the hermit named Dave was some important literary figure.

So she put the notebook in a manilla envelope. She addressed the envelope as best she knew how: My name. And then, “Collège d’Antioch, USA.” Then she dropped it in a French mail box. Without a stamp.

"Neither rain, nor snow, nor lack
of a proper address or postage..."

Five days later, the package had wended its way from Paris, to some post office depot in the United States, to a postal clerk who took the trouble to figure out what “Collège d’Antioch” was, and to look up its address (1 Arthur Morgan Place, Yellow Springs, Ohio, 45387) and send it speeding on its way, postage due. The Yellow Springs Post Office next got the package and delivered it to the college mail room.

Then somebody in the Antioch College mail room paid the postage due and sent the package along to some college administrator, who looked me up and figured out I was in Europe, and who then — presumably because the envelope might contain something urgent — opened the package and found my notebook full of filthy, and not-necessarily-well-rhymed-or-well-scanned limericks. 

The administrator must have gotten quite a chuckle out of my failed attempts as a porno poet, because the notebook evidently made the rounds of the administration building, finally landing on the desk of the college public relations director. Her name was Marge Fried. She was a late-middle-aged former reporter for the Dayton, Ohio Daily News. She wrote a press release about the travels of my notebook, and sent it out to the newspapers.

Well, to be fair, Marge cleaned up my act a little bit. She wrote that I was studying with Antioch’s Education Abroad program, and rattled on a bit about what a great program it was. She then went on to explain that while I was in Paris, I filled a notebook with poems — because after all, it was Paris — about “l’amour.” Never mind sex and hermits named Dave. Just "L'amour."And then how the package found its way from a hotel waste basket to a college administration building in Yellow Springs, Ohio 45387, thanks to the intrepid detective and delivery work of two great national postal systems.

All this happened in less than a week! Before "Priority Mail" was even a thing.

The pain of embarrassment

The whole story embarrassed the hell out of me then, and still does today. I merely bring it up to illustrate the difference between what First World nations like France and the United States could do rather matter-of-factly when the USA was still a First World nation, and how badly things work today now that Donald Trump has turned us into a “shithole country” — a country in which a “Priority Mail” package for which you pay extra takes forever to get delivered, if it ever gets delivered at all.

There once was a cranky old bum
Who sent messages by jungle drum
Saying, “What use is mail
When deliveries fail
And ‘priority’ means it won’t come?”

Friday, October 14, 2011

A once-bad ad agency becomes a lot worse

Years ago, in its heydey, an advertising agency named for its founder, Ted Bates, was both famous and infamous.

It was the agency famous for showing hammers banging inside peoples’ heads in TV commercials that promised, “Fast, fast, fast relief” with Anacin. It was famous for selling M&M candy by telling people it “melts in your mouth, not in your hand.” These lines, promising a distinctive product benefit, were called “USPs” or unique selling propositions.

But infamously, some of the selling lines, like the one promising fast, fast, fast relief, brought to mind a movie called The Hucksters. In one scene, the film portrayed a client who deliberately spits a gob of saliva on an ad agency conference room table and then declares:

“Gentlemen, I’ve just done a disgusting thing. But you’ll never forget it.”

Ted Bates did that sort of work. Disgusting. But unforgettable. I never worked there, but I knew some copywriters who did. They went through the workweek in a state of overwhelming depression. Their most animated moments were those they spent plotting to jump ship for a better advertising agency where they could proud of their work.

But at least you knew what Ted Bates stood for. And at least you knew what the products it advertised were supposed to do for you. No longer.

These days, Ted Bates is just “bates.” Yes, with a lowercase b. Why this affectation?

Perhaps because bates, now merely another generic cog in the wheels of an advertising conglomerate, has little else to say or show for itself. WPP, the company that now owns bates, is one of a handful of advertising conglomerates that literally control the business. And what advertising agencies are supposed to produce first and foremost these days is not memorable advertising, but big profits for the parent conglomerate.

If bates can’t be famous for what they do any more, perhaps they can be famous for an all lower-case name, and a new logo that has some comic book voice balloons in it. That seems to be what substitutes for thinking these days. Pathetic!

Even more pathetic is that the new bates has evidently forgotten how to communicate in plain English. They’ve gone from ugly-but-straightforwward shouting at TV viewers about headache relief, to locutional blubbering worthy of Jacques Derrida.

Here is one of their “regional chairman” explaining what the advertising agency is all about, as reported in an English trade journal named Brand Republic. Notice that he never mentions advertising:

"Change has always been what we do best, and remains so. In a world where change is so rapid and fundamental, being change experts is even more relevant than ever. However, our insights on change need to lead to an active benefit to clients. It needs a sharper ear to the ground, an understanding of inflection points, and real time action," said Tim Isaac, regional chairman of bates.

And this means what in terms of the look, language, drama and brand images created by advertising?

My guess is, absolutely nothing.

The late Rosser Reeves, the genius behind the USP at Bates and the ugly-but-perfectly-clear ads that emerged from it, must be rolling around in his grave.

Thursday, May 31, 2007

600,000 Americans get their identities ripped off in the mail and this doofus gets upset it’s even reported. Problem is, he’s Postmaster General.


I note almost wearily that yet another Republican appointee has been bristling, essentially declaring that reports of harm befalling thousands of Americans via his department is nobody’s damn business.

This didn’t garner any significant space I’ve noticed in most of the daily press. All the more reason for reading publications like Ad Age’s online edition, which covers some hidden pockets of news while the rest of the press is snoring.

The story in today’s issue was headlined, “Postmaster General Takes Umbrage With Wachovia Ad.” The ad, he said, is “really doing a disservice to the American people."

The gist of the story: A Wachovia ad that suggested mail theft is a major cause of identity theft really gets Postmaster General Potter’s goat. That’s because mail only accounts for four percent of identity theft, he insisted.
http://adage.com/article?article_id=117007

I guess Postmaster Potter figured nobody would do the math. Well, he was wrong. Here’s the math:

According to the Gartner Group, a respected survey research firm, “Approximately 15 million Americans were victimized by some sort of identity-theft related fraud in the 12 months ending in mid-2006…”
http://www.gartner.com/it/page.jsp?id=501912

Now, let me get out my handy-dandy pocket calculator here. Four percent of 15 million…hmmm! That comes to 600,000 people.

Six hundred thousand people! Why, that’s more than the entire poulation of Denver, CO. More than the entire popualation of Long Beach, or Sacramento CA. More than Minneapolis,MN. More than Las Vegas, Tampa, Pittsburgh, Witchita, Omaha, Atlanta, or New Orleans, to name just a few.
http://www.psigroup.biz/megap/wave1_200-500.php

Imagine if the entire population of your own town woke up one morning and discovered their identities had been ripped off.

There’d be hell to pay.

Instead, Postmaster Potter has arranged for you to have higher postage rates to pay. But what can you expect? When you have an idiot at the top of the Government, you’ll find idiot appointees all the way down.