Thursday, April 29, 2010

And now an important contribution to American culture and youthful aspirations from Diesel Jeans

I don't know about you, but the first time I saw this I wanted to vomit. In the past Diesel's advertising has gone bottom feeding for attention with near-pornographic images that included S&M scenes, complete with topless female dominatrixes holding bullwhips.

But this isn't merely pornographic. This is sociopathic. It discourages exactly what America needs, and encourages what we don't need. And it's serious stuff. What'll they be telling kids next? "It's cool to be a fool, so drop out of school?"

Diesel's outrageous pandering in search of attention is nauseating. And it doesn't just stop with this headline. More copy from the campaign: "Smart may have the brains but stupid has the balls." If you get deep enough into the advertising, you'll eventually discover that it purports to be encouraging out-of-the-box thinking. But hardly anybody, most especially kids, is going to go digging for Diesel's own textual analysis.

Sounds to me like an invitation to hold up a convenience store and gun down everybody who happens to be there.

If Diesel has nothing better to say, it has nothing America wants. Don't buy Diesel Jeans.

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