At noon on May 31st, I sent an e-mail to firstname.lastname@example.org headlined, “Get me off your database, damnit.”
My misadventure with Zacks started months before, when I made the mistake at some other financial website of clicking on an ad from Zacks.
Then the e-mail started coming in. Various come-ons to buy something I didn’t want. Day in. Day out.
Finally, I’d had enough. I clicked on a paragraph at the bottom of the spam mail that said, “If you would prefer to not receive future profit-producing emails from Zacks.com the primary purpose of which is the commercial advertisement or promotion of a commercial product or service, then please click here and confirm your request."
I clicked, and got a screen inviting me to unsubscribe. Which I did.
I quickly got back a message that said sorry, the e-mail address I was giving them was not in their database.
Huh? They had just e-mailed me at that address. I went through the process again. Same result. And several days later, still again, producing the same result yet another time.
Finally I wrote to the only Zacks e-mail address that seemed to apply to my problem, email@example.com.
My message to them – the one headlined “Get me off your database, damnit” – said:
“I keep receiving e-mail at the address [redacted]. I keep writing you to stop it. I keep getting messages back from you that this address is not in your database.
I think you are in violation of the law. If I receive one more – one more – e-mail from any Zacks entity, I will blog this all over the Internet.
Stop it! Just stop e-mailing me! Stop it!
I didn’t get a reply from the “support” people at Zacks. But since then, on two successive business days, I’ve received two more pieces of spam from Zacks.com. One offered me an “insider opportunity,” extended “but only until tonight.”
The other is trying to sell me the Zacks “Research Wizard” with the offer of a free trial. It tells me the product Zacks is selling is "like a license to steal," which sounds to me like not just poetic license, but a guarantee of investment results, in violation of FCC regulations. And it scolds, “...why haven’t you jumped on this opportunity?”
I’ll tell you why, Zacks. Because Zacks is a pain in the butt that does lousy research, that’s why. I have a Fidelity account, and whenever a list of analysts’ ratings of stocks contains the Zacks name, Zacks is almost inevitably near the bottom of the StarMine Accuracy scores.
Examples: Coca-Cola, 36 out of possible 100. Johnson and Johnson, 15 out of a possible 100. 3-M, 21 out of a possible 100. Pitney-Bowes, 21 out of a possible 100. Most of these stocks give the best analysts scores in the 90s.
The truth is, – based on their consistently pathetic StarMine accuracy ratings – Zacks couldn’t correctly guess the weather in a snowstorm, much less analyze stocks in any consistent and trustworthy way. But they can eternally pester you.
They seem to be experts at violating even the wishy-washy the CAN-SPAM act of 2003. They not only ignore your unsubscribe messages, but also lie about having you in their database while regularly sending e-mails to you on database autopilot.
What the victims of Zacks need is a law firm to launch a class action suit against the spammers at Zacks.