Friday, November 03, 2017

Student recruitment advertising that does more than recruit students

Could anything be duller than an ad that encourages you to consider a particular educational institution? You almost know what it's going to tell you: That its graduates do well. That there are tons of academic resources. That you'll love your professors. That the extracurricular activities are great. That the campus is beautiful. That everybody has fun. That....z-z-z-zzzzzz.

But then there's UC Hastings, the University of California law school in San Francisco. They've got something to say, not only about themselves, but about the world in which their graduates will function. That there are things going on in this nation that are an outrage. And that lawyers can do something about those things.

Here are three examples of someone presenting great reasons to go to law school, created with the help of their local advertising agency, Mortar. The ads make me want to ask, "Where do I apply?"

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