It may interest my friends who ply the direct response advertising trade to know that this ad by the publisher of Hustler Magazine is pulling responses like crazy.
The ad “has yielded about 200 tips so far,” Flynt said.
“He said he’ll let them continue to trickle in over the next two weeks or so before his team begins to follow up on them. ‘We’ll be lucky if we get 2 to 4 percent’ hard leads that could yield a payout,’ he said.”
I’m going to skip all the advertising shop talk about response rates versus conversion rates versus return on investment. All you need to know is that if Larry were selling life insurance by mail right now, he’d be doing great.
If Larry is telling it straight – and I sincerely believe that he is – we’ve got four to eight really juicy scandals coming.
Will they be Republicans or Democrats? Will they be pious Christian Coalitioners or closet atheists? Adult liasonists or pederast slimeballs? In S&M costumes or just plain nekkid?
Will they be getting it for free or paying for it? Straight or gay? And if gay, will they be openly gay members of Congress like Barney Frank? Or could we have a few really fun surprises coming, preferably in the White House cabinet or Dick Cheney’s or Alberto Gonzalez's office? Hey, come to think of it, what about lust with animals?
And will there be pictures? You know what I mean by “pictures” dontcha? Come to think about it, how about tape recordings of heavy breathing? Or videotapes?