Attention all PR flacks: Are you having trouble attracting press attention? Try taking off your clothes.

"HETEREN, Netherlands -- A dozen middle-age and elderly men were game enough for a Dutch gym's invitation to work out nude. But they were vastly outnumbered by the dozens of journalists watching them lift, row and cycle in the buff...."

You'll find alll the sweaty, flabby, swinging and droopy details here:

http://www.detnews.com/apps/pbcs.dll/article?AID=/20070305/NATION/703050342/1020/NATION