
Even a crank needs a vacation. I'm on mine. You got a problem with that?
See you shortly after Labor Day. Meanwhile, watch out for lies from the McCain camp. They're as big as elephant droppings. In fact, elephant droppings is exactly what they are.
Impotently fulminating about absolutely everything since 2006. Postings whenever I happen to get around to them. Ditto comment moderation. You got a problem with that?


Y’see, in violation of the late David Ogilvy’s rule that “the consumer is not a moron, she is your wife,” Chief Marketing Officer Jeff Herbert-Fudd has decided that a moron is exactly what you and your wife are.In keeping with The New York Crank’s editorial policy of calling an imbecile an imbecile, we crankily reminded the high mucky-mucks of advertising:
According to Advertising Age, “’Our industry is a difficult one for the average consumer to understand,’ Mr. Herbert said. ‘We want to move our brand from being known to owned.’ And that means new creative, new products and a rethinking of the media plan.”
In short, CMO Jeff Herbert-Fudd plans to kill the Duck. Or at least roast its hiney to an unrecognizable crisp.
CMO Jeff Herbert-Fudd, like another dodo named George Bush, can’t get the first rule of success through his head: "If it ain’t busted, don’t fix it." Ignoring the rule is how we got into Iraq. It's also how CMO Jeff Herbert-Fudd is going to shoot down the most successful advertising symbol in decades and help send the company into a tailspin.Did Herbert listen? Well, maybe halfway. While the duck never entirely went away, he was upstaged for quite some time by a billy goat who said “naaa” when asked if he enjoyed the kind of insurance benefits AFLAC afforded. (Get it, get it?)